Look Through

Look Through is designed to connect you with a mentor to get your photography business off the ground!

Look Through has launched more than a dozen new websites and helped personal photography studios see up to 70% new growth! This success for Look Through students speaks to the importance of branding, marketing, and user-friendly websites and exciting product. Plus, establishing a manageable work flow makes for much happier photographers.

Look Through is an online marketing and business course for your photography studio–in whatever stage you are in.  Look Through is perfect because it is meant to form to your personal needs. Look Through will define your photographic style, help you manage your studio in a productive way, get you a website that will show off your best work, and have a simple client ordering system. Together, over Skype, we’ll talk about your prices and costs. we will come up with a pricing list based on numbers not whims.   We will go through an in-depth profile of your clients so you will know how to get your work in their hands, what product they want, and how to up sell after a shoot.

We will work together on branding. We will provide you with a new logo from our exclusive Look Through designer. We will create a website, talk over templates, ordering options, how to up sell after a shoot and get you sample photo books. We will also discuses  how to utilize Facebook, twitter, linkedin and other social media tools.

A professional photographer will look though all your images and help you chose the best of the best, highlighting them on your site, cards, and other promotional material.

Location: Online

When: Look Through is a customized program and we want to have a schedule that works for you. Please contact Rowan to set-up a start time.

Cost: $1995. Payment plans are available. Please email for more information: Email IPS.

What we cover: Look Through is an online coaching program that will assist you in defining and developing the studio essentials that will make your photography business a success.

Phase One is all about you. Who are you? What are your strengths and weaknesses? What is your unique look and style? We find it and develop a strategy to market it!

Phase Two is about pricing. What are you charging now? What are your goals? We’ll help you establish a reasonable plan to get from here to there!

Phase Three is about packaging. Together we’ll develop a logo, business cards, and a website that looks, feels, and sells! We’ll come up with a plan for sales and marketing and help you manage your bookings.

This includes:

  • Studio face lift (or studio start up)
  • One on one coaching on style, branding and web presence
  • Complete portfolio ‘Look Through’ (online)
  • Fully editable web site
  • Domain name
  • 1-2 skype conversations a week–to keep us on track
  • Price setting guides
  • 100 new biz cards
  • New logo

Requirements: Participants need to have regular online access, be able to participate in 2 conversations per week over Skype, and present a collection of 100 images using Picasa. This is an intensive program that will require between 5 and 10 hours per week. We are unable to provide refunds for students who begin, but do not complete the program.

Ongoing service: At the conclusion of the Look Through program you will have a fully functioning website. IPS will keep the technical side of your website alive and well, allowing you to focus on the fun part of new images and fresh information. There will be an annual domain name renewal fee and a monthly hosting and service fee of $9.99 to keep your website healthy.

Who is Look Through designed for? Look Through is meant for the portrait, studio, or wedding photographer who is ready to take their business to the next level. Your work is valuable and you deserve to be paid for the skill, time, and creativity you put into every portrait you take. Unfortunately, the best paid photographers are often not the most talented or creative, but those with the best marketing and business savvy. Look Through is meant to be your image consultant in defining the look and style of your business.

Special Concerns: We are committed to doing all we can to provide special assistance to anyone needing extra help with the material covered. If special consideration is necessary, please let us know. Please Contact Us if you have any additional questions.

Registration: Look Through is a custom coaching relationship between you and IPS. Please Email Us to begin your conversation today!

Success Stories: Check out the website these students designed during their Look Through course!







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