Archive › August, 2013

Feature Friday // Media Novak

Do you have a photography blog or business? Want some helpful marketing ideas?

If you answered “yes!” to either of those questions, check out this website. It’s all about giving helpful ideas to YOU as a photographer.

I found this article on marketing extremely helpful. 

I also think I want to try this on instagram …

And, because I like to learn from the mistakes of others.

Media Novak

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Thursday // Alumni Feature – Christa Taylor

Christa Taylor


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Adventurous, passionate and sometimes a little crazy, Christa Taylor is on a mission to meet new people and to bring their stories to life. Christa got involved with IPS through Jocelyn Gillson, wife of CEO Rowan Gillson, and quickly became aware of how much she didn’t know about photography…”They invited me to take one of their classes. I was already working full time as a photographer, but when I took the class I realized how much I didn’t know.”  Christa is using photography in a variety of ways; Weddings, online publications and photos for different government agencies. Oh yeah, and did we mention she has been published?

Settling in after a busy day, Christa takes time to chat with us and answer those questions that future IPS students want to know.

IPS: What do you like about IPS?

Christa: I like the closeness and the stability with the instructors. They are very open and you can ask them anything. Photographers in general are people that are more hands-on or visual learners…having access to a means of learning that you can absorb and actually learn from is extremely valuable. For me, having this visual place that Rowan perfected, being able to have a workshop, and have one on one in the moment….that was really valuable.

IPS: How do you feel IPS has made you more successful as a photographer?

Christa: I would say that it was highly foundational in my photography skills. I took one of Rowan’s later workshops, one of the SHARPEN classes, on Lightroom work flow; this was very monumental in making me a more respected business photographer. It set up my workflow so much that it has saved me hours, and hours. As a self employed photographer that’s money,…so I would say IPS has enhanced my workflow experience so I can be more effective.

IPS: Why would you recommend someone going to a live workshop over an online course?

Christa: The live classes have a huge advantage because they are one-on-one, direct access to the instructors. You don’t have that in a group class online. You can ask questions and have your individual problems solved…it’s like going to baking school and watching a YouTube video on how to make bread, it a hands-on difference.

IPS: What advice would you give to a beginning photographer?

Christa: Find your nitch. For a while I was trying to be a photographer that could service every kind of industry. It’s a nightmare if you can’t brand yourself. If you try to be all things to all people you end up not doing any of it well. Find what you love and figure out a way to make money with that.

IPS: Favorite piece if gear?

Christa: Nikon 85 1.2f and my custom logo camera strap from High Key.

IPS: Favorite Blogs?

Christa:  Bobby Smith, Sue Brice and Jasmine Star.




Want to be featured on the IPS blog? Click here to submit your photography information!

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Exposure Compensation

Have you ever picked up your camera to photograph an amazing bit of life only to discover that your image is too light or too dark? You weren’t even trying to do something fancy or shoot in “manual!” Take heart, you’re not the only one.

At it’s heart of hearts, your camera is a really smart machine, but utterly incapable of understanding your artistic vision. Sometimes it just needs a little help.

Exposure compensation is one of the easiest things to understand and use, and almost every camera (smartphones included) has it!

The icon for exposure compensation looks like the +/- icon above. When you set the value to a + number, you make your image brighter. When you set the value to a – number, you make the photo darker. That’s it.

Here I’ve photographed the same scene 5 times, each one at a different exposure compensation setting. As you can see, the image gets brighter or darker depending on the value. The camera takes care of the technical stuff – you just tell it which way to go!

So… the next time you take that picture and it comes out too dark, adjust your exposure compensation and try again!

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Feature Friday // National Geographic Travelers Photo Contest Winners

Check these images from the winner and runner ups of the National Geographic Travelers Photo Contest 2013!

Sometimes photography is being at the right place at the right time and sometimes it’s waiting for that perfect shot.

These are pretty cool.


Have you ever wanted to submit an image to a contest? Have you had any success?

Photo by MJ Hight

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Thursday // IPS Alumni Feature

John Malloy

Artistic, Kind, Real








IPS is the place that helped me learn the fundamentals of photography from a Christian perspective that helped me be ready to start my own business.


Tell us what you have been up to photographically!
“I launched my photography business in late 2012, offering family and wedding photography. I have been busy this summer doing portraits and gearing up for my first weddings this fall. I am currently taking Digital Photojournalism this summer online at IPS am learning a lot!”


What 3 words would best describe IPS?
Awesome, Talented, Knowledgeable


Want to be featured on the IPS blog? Click here to submit your photography information!


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